We are Aisha and Mike - an athletic duo from beautiful Lucerne in Switzerland🇨🇭

We want to give you the power to achieve your goals - with high-quality, sustainable and durable activewear that accompanies you every step of the way💥

Our community is a central part of our DNA, because we firmly believe that we are stronger together 🧡
Sustainability is also a topic very close to our hearts - you can find out more about this on our Sustainability page.

While you focus fully on your performance, we ensure that our products are produced fairly and with minimal transport routes in countries close to our warehouse in Switzerland. For our Pioneer collection, this is Istanbul, Turkey.

GenActive stands for Generation Active - for everyone who wants to make a difference! It doesn't matter whether you belong to Gen Z, Gen X or another generation - we are all part of GenActive. Together we can achieve something big!

Our journey doesn't end here - we are constantly on the lookout for new, better and more sustainable materials that support you without compromise. With timeless designs and colours that can be combined in a variety of ways, we ensure that you not only look your best, but also enjoy your activewear for a really long time.

We have big plans - and you are an important part of them! By constantly adapting our processes, researching innovative materials and continuously optimising our production methods, we ensure that you are always one step ahead with us.

Discover our Pioneer collection and become part of GenActive - find your sustainable, timeless companions!